The Colonel

What in the world just happened?!! Okay, I am going to task this that is it based in Mexico due to the spanish commercial and the iron bars on the windows. I don't even know where to begin with this one on the questions I have for it. Okay, so the broken bottles are for what? and why in the world are all these people there and why in the heck does he have a HyVee sack full of human ears?!? I am so lost. Why does he talk about a poem? The Colonel kind of sounds like a jerk.